As a leader in Singapore’s beauty salon industry, Chez Vous boldly stands firm on the social media stage against all things digital when it comes to beauty. Stemming from the standards set in the mainstream where most women are photo shopped or digitally enhanced to perfection, the forward-thinking salon raises an internet meme or two, giving a shout out to all women to discover their natural beauty and celebrate #chezvousbeautyisreal. The aim of its latest campaign, #chezvousbeautyisreal, is to liberate women from those unrealistic beauty standards and prove that beauty is attainable, tangible and empowering (#therealme).
In an unprecedented move, on the 7th June 2015, Chez Vous offers every woman, regardless of age and race, the opportunity to experience a full makeover session when they visit Chez Vous @ Ngee Ann City. Every customer is guaranteed no photoshopping and no digital enhancements, just pure pampering bliss. This will be a journey of positive transformation that is real and will hopefully change how women perceive true beauty. While there are no restrictions on the number of people entering the salon, the sessions will be subject to the availability of beauty consultants.
Complete makeover in summary:
Tips and tricks by a fully qualified beauty consultant
Hair wash, blow-dry and styling
Professional make up
Professional photography (may be used for Facebook posts and other social media opportunities)
*Sessions are subject to availability of beauty consultants)
*NOT inclusive of haircut; or chemical services; or treatments
Address: 391 Orchard Road, Ngee Ann City Podium, 05-05, Singapore 238872
Phone: (65) 6732 9388
Email: emailus@chezvous.com
Website: http://chezvoushair.com/
For more information on #chezvousbeautyisreal or to spread the word, please contact Rashmi Prabhakar on rashmi@heatbranding.com or Karen Heng on Karen@heatbranding.com.
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Chez Vous: shā vu\adj Your Place. In French, ‘vis’ akin to Your House
When Chez Vous opened 20 years ago, its founders Thomas Teo and Riz Tan were committed to providing hair services at the highest standards, garnering a loyal following and putting them among the most sought after stylists in Singapore. Today, it is a 2,000 sq ft beauty powerhouse located in the heart of Orchard Road, offering a cutting edge range of signature treatments in an unpretentious yet sophisticated designer interior layout. With a one-of-a-kind “OHDA” (i.e. Only Hair Directors Allowed) policy in place, the salon ensures an unparalleled roster of beauty experts so that clients receive only the best service and advice in creating their individual style. OHDA means their beauty experts are Associate Salon Directors, Directors & Chief Directors only with minimum 10 years of experience, and many were previously salon owners themselves, or academy trainers, leading stylists and salon managers. Not only catered to the local scene, it also houses a Caucasian Specialist Team which has been reviewed and verified by Expat Living and Sassy Singapore editors.
Chez Vous’s vision has remained steadfast since its inception: to inspire possibilities, as well as provide 100% reliability and expertise through their accomplished hair maestros, to produce every customer’s true personality and glamour – in other words, keeping it all real. Because today’s digitised world now highlights beauty standards that most of the time are unrealistic – from body shapes to ageless faces and an infinite number of hair trends – Chez Vous, now more than ever, makes it a point to ensure that their approach is holistic, practical, real and always a pampering experience for its customers.
Chez Vous initiated the Expertligent Fix You Programme which sounds like savior for all beauty addicts who often experiment with new products or technologies, and more often than not, damage our own hair/skin/body :( Chez Vous’ team of directors-only hair professionals will receive any customers who have had unsatisfactory treatments or cuts at other salons and redress any damage done. Armed with a team of experts in various disciplines, Chez Vous is more than well equipped to fix and repair sub-optimal results of hair services such as colouring, cutting, straightening, perming, bleaching etc. This program is an ongoing initiative, and free of charge if there is a lapse of less than one week between the treatment in question and the customer’s visit to Chez Vous; this is limited to 1 customer a day and only from Sundays to Thursdays.
Not just that, Chez Vous other unique initiatives will also include cheeky by-appointment only makeover parties coined “Mix, Mingle, Makeover” as well as our #ThursdayisthenewFriday programme once a month where there will be a surprise treat for all guests e.g. macaroon and wine butler service, waive of bills etc., ongoing campaigns and efforts to support emerging designers. As a show of their support, Chez Vous’ shopfront will regularly be transformed by Singapore’s design personalities on the rise.
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Sharing with you some Internet Meme and videos created for #chezvousbeautyisreal
Photography: High Fashion Model. Stripped
The Truth About Beauty
Today, you are faced with countless images of beauty that are often digitally enhanced or are altogether unattainable. Models and celebrities present images of perfection in glossy magazines but the fact is, when you take away their make-up and fancy hair styles, those same people actually look “ordinary”…normal…just like you! We want to liberate you from trying to live up to the unrealistic standards, it’s time to start believing in #therealme.
Discovering your beauty is a journey of positive transformation. You may wake up not feeling your best or simply…plain. Let’s face it, looking good recharges you and makes you feel confident. And discovering your own fabulous look is truly a real experience.
All we’re saying is that we understand your predicament. No woman should feel pressured about being beautiful or looking like that supermodel in the glossy magazine. You know those flaws that keep making you feel down? We can help you learn to love them and to realise your full beauty potential. This is what positive transformation is all about.
The truth about beauty is…it is actually attainable and very much within your reach. You don’t need a photoshopping session to find #therealme. Sure, there are days when we feel like nothing we do will make us look as beautiful as that flawless face in the magazine. But we can help you find your amazing look and guess what? It’s a real experience!
At the end of the day, every woman wants to look beautiful because looking good makes her feel confident and empowered. You don’t have to be a supermodel or top actress to look amazing – remember, without their fancy makeover, they look just like any normal woman. At Chez Vous, beauty is real and we take you through a journey of positive transformation to help you discover your beauty…#therealme. We guarantee no photoshopping and no digital enhancements. It’s time to discover The Real You.
What Is Your Secret To Feeling Beautiful?
What would you choose – a makeover session or a photoshopping session? We show you that beauty is very much within your reach and you can achieve your amazing look through a real experience. No airbrushing and no digital enhancements, just your beautiful self, #therealme. #chezvousbeautyisreal
Open Call For Makeover Transformation For All Women in Singapore
Every woman has an opinion about beauty. And every woman wants to look and feel beautiful. You don’t have to be perfect; we just help you to discover your own look, with the full guarantee of no photoshopping and no digital enhancements. This is a journey of positive transformation and we show you that beauty is attainable and real. All you need is you! #therealme
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Remember, discover your natural beauty and celebrate #beautyisreal! :)
I love their advocacy on making each girl as real as they can be with no surgeries required which makes inner beauty attainable.
ReplyDeletei would like to choose a makeover session because i want to enhance my appearance, i believe natural beauty is the best
ReplyDeleteIt's really nice to let the inner beauty prevail but the makeover here would really bring out the best in someone.
ReplyDeleteThis campaign is great! A lot of women are too consumed about their looks, in a bad way. Getting a makeover to enhance the beauty one already has is what real beauty is a good thing.
ReplyDeleteI wish we had a lot of this campaign's the makeover will bring out the inner goddess in you.
ReplyDeleteleira
I think a makeover will increase a woman's confidence. It's nice that they launched a campaign like this.
ReplyDeleteInner beauty will always stand out. I love makeups but I believe that it only improves one's features. ;)
ReplyDeleteThe trend these days seems to be to get women to focus on the real you, and as the mama of a young girl I am all for it. We need for them to grow up knowing they are wonderful as they are and do not need to look like magazine models to fit in or be accepted.
ReplyDeleteThis is such an awesome campaign. We need to be comfortable in our own skin first, have self-confidence and not to solely depend on make-up and clothes to make yourself you. Nonetheless, it's nice to have a makeover once in a while, to have fun and rejoice in being beautiful. Thanks for sharing!
ReplyDeleteThis is an awesome campaign and we need more of it. We're so bombarded by messages and advertisements that indirectly tell us that we are not ok or that this is what's acceptable. I'm all for campaigns that encourage women to love themselves and be confident about themselves.
ReplyDeleteI like the concept and vision of Chez Vous, beauty should be real. Beauty should reflect ourselves not edited or change to the stereotype that the society view is beautiful. Agree, we should show #therealme
ReplyDeleteThe unrealistic standard that is imposed to us by society is really damaging to the self-esteem. We need to realize that beauty comes naturally to us.
ReplyDeleteThe model v.s. real life photos are really funny. I think it's a great initiative to help us feel more comfortable with who we are and what we look like as opposed to aspiring to be these models in the magazines.
ReplyDelete