15 March 2012

Shiseido's White Party (International White Day)

White Day (ホワイトデー, Howaito Dē) is a day that is marked in Japan, South Korea, Taiwan and China on March 14, one month after Valentine's Day.

In Japan, Valentine's Day is observed by females who present gifts (either store-bought or handmade), usually to a male, as an expression of love, courtesy or social obligation.
On White Day, one-month after Valentine's Day, the converse happens. The males who have received gifts from the ladies on Valentine's Day gives a gift in return.

Shiseido celebrated White Day yesterday with their newly launched white lucent spot targetting serum plus. The enhanced version of the spot targetting serum which is already very good!


Takes about two weeks to see the effects of the previous serum.

Now, the plus version promises just 10 days!



On the way there after work. With fluffy~
Was rather early by about 45mins. So Y and I wanted to grab dinner first.
But, we bumped into the Shiseido girls who was giving out newsletters and I got a $10 Tangs voucher for being spotted in white! :)
So we proceeded to redeem the trial skincare at the booth outside Tangs.
 
 
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When we reached the shiseido counter, it was already so crowded!
And we had thought we are early, lol.
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Got our door gifts <3

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Karen Oon, Shiseido senior trainer for makeup.
Often see her in Shiseido's advertisements and makeup articles.
She looks equally lovely and gorgeous irl!

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People were busy collecting doorgifts and purchasing the promotion sets already.
So Y & me decided to hold our hunger first..
 
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Thankfully there were refreshments!

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The White Lucent range.

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And the party starting soon..

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Barbara and Deborah, editors of Women's Weekly and Cosmopolitian respectively, graced the opening of the party.

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Founders/designers of new label Saturday.

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New designs in White, launching in April.
 
 
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Shiseido's senior trainers sharing skincare and makeup tips.
Like this segment the most!
 
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The quick makeup demo.
Love the lipstick!!
I seriously never like lipstick cos I think it makes my lips look fugly.
Like sausages, Karen mentioned :(
But shiseido maquillage makeup lipstick is super pretty and in fact, makes the lady's lips look 'slimmer' than her current own lipstick. Love love! I'm gonna try it out!

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So many shades to choose from!

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Karen tested the shade she used on the lady. Something 337.
But she recommended RS749 for Y & I which is a more pinkish and slightly lighter shade.

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Top: RS749
Bottom: 337
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Needless to say, both Y& I got the new SWL spot targetting serum set which comes with cleanser and softener, one trial size and one full size white lucent brightening powder.
I've never used loose powder before, hope it's useful!

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She ah.. Say haven't been using Shiseido since very long ago..
But ended up buying more than me lor.. hahaha.
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Came home and found another maquillage lipgloss which I've bought and forgotten almost forgotten! :X


Gotta remind myself to be more hardworking and makeup properly to work.. :O
 
That's all about the White party.
Happy White Day everyone! :)
 
 

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